Possible business models of monetization of the local (niche, segment) search engine

I target (born geo targeting) - web development and internet marketing, visitor content delivery method that corresponds to its geographical position.

Regional binding allows the site to rebuild the content for different regions. For example, Google uses a regional anchor to redirect users to www.google.com specific domains of individual countries, and such a substitution on the IP is considered quite acceptable practice.

Business-to location targeting is targeting advertising and informational messages to the relevant audience. The response of such advertising increases sharply, respectively, and its price is much higher.

The overall goal is to create geotargeting most user-friendly interfaces and content.

 


Model


Option


Description

I


Immediate income


Model for the extraction of permanent income (self-model)


I.S


Subscription




From the end user will be charged the regular, periodic payment. Possible product (product, service):

    
receive notifications about new ads (and \ or other content) are interested in pattern (segment).
    
access to more analytical and statistical information (obtained by analyzing the content search, query, and so on.).

Take into account such aspects as:

    
a variety of bonuses and discounts;
    
provision of free (or paid post factum) the evaluation period

I.S.F




Fixed


Fixed price subscription (such as access to an online journal or service).

I.S.V




Variable


A set of different options for fixed-price subscriptions are available to the end user, the price is determined by the characteristics of a subscription, use restrictions, etc. This version includes a model "Freemium"; (usually limited) free option with one or more paid options.

I.T


Support for third-party




The end user gets the service for free. Third-party person to pay for a service.

I.T.A




Advertising


One or more third parties place clearly labeled advertisements on the site or within the Web application. Advertising options include graphical banners, text ads, small ads, ads between sections, etc. Usually the cost of advertising is determined for the transition, for a particular action or CPM.

I.T.S




Sponsorship


One or more third parties (companies) are the official sponsors of the site. This may include a constant (visible without rotation), sponsor advertising, branding website in the style of the sponsor (colors, slogans) and / or licensing agreements with the sponsor.

I.T.C




Paid Content


Advertising and editorial content (Advertorials): companies pay for placement of your marketing materials on the site.

I.T.P




Paid placement


Companies pay for inclusion in the list of participants (eg, comparisons, reviews).

I.T.R




Referral system


End-users are directed to other sites that pay the site for a transaction referred users (such as comparative sites).

I.T.L




Content licensing


Other individuals and companies have access to the reuse of site information for their own purposes.

I.P


Payments




User personally performs the transaction of purchase.

I.P.U




Pay-per-use


Micropayments: the end user pays for using the online service (for one-time access or access for a limited time). This includes the brokerage model, the user pays a fixed fee or percentage for each transaction (eg, ebay). It also includes the purchase of "credits" for example, 10 uses the service for a fixed price. Can be offered discounts for wholesale purchases.

I.P.P




Real Goods


A common model of e-commerce - selling books, CD, tickets, etc. Typically each 'physical product' has a fixed cost associated with the method of its manufacture.

I.P.V




Virtual goods


The user buys a "digital" product, with negligible cost of replication. This includes virtual gifts (eg, Facebook), in-game items (eg, World of Warcraft) and other virtual assets (eg land in Second Life).

I.P.R




Related Products


The user has free access to the core product / service. A separate, optional charge is taken for related products / services with added value, such as documentation, support, commercial versions of the application for the iPhone or Android, etc.

I.P.D




Donations


The site relies on donations of end users.

L


Long-term income




Strategic model of "invest and get your reward," where the initial investment at a loss on the background of a longer return on investment.

L.E


Create and operate the




Create an established audience, before taking monetization.

L.E.R




Reuse / resale


Resell / reused content and data, usually from sites with content generated by users (User Generated Content), for example, create books, posters, and other purchasable products from data / content created on the site.

L.E.P




Platform


Create a platform, then take a fee for its use from third parties, after it has been established audience of users, such as the iPhone, and Facebook.

L.E.B




Branding


Create a personal brand for yourself / your company. When there is achieved a high awareness of users about your brand, get off the cycle of "Conference - Desktops - Expert", published a book, etc.

L.S




For sale / withdrawal from the market


Create a popular application / website and then make the monetization issue of another person, such as YouTube.



Meta-model

The following business models can be applied in addition to most of the basic models described above.

 


Model


Options


Description

M.R


Revenue sharing




Users are offered monetary incentives to increase brought by the site / application of income by sharing with them a certain percentage of income (usually estimated popularity of content the user or his personal referrals).

M.R


Reseller




The user can engage in the resale of the online service.

M.R.A




Affiliate system


The user receives a fee for sending customers to the site, usually through the sale / disposal of products / services on other sites.

M.R.W




Private label


The user can zabrendirovat online service and resell it as their own (usually getting a percentage of revenue, or paying a flat fee and the original service will determine selling price).

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